Hoʻokuʻu ʻo Justgood Health i ka ʻoiaʻiʻo ʻo Creatine gummys e hoʻololi hou i ka $5M Fitness Snack Market
ʻO Chewable Creatine Targets Gen Z a me nā mea pāʻani i hoʻopaʻa ʻia i ka manawa me ka Flavor-First Innovation
MIAMI, Nowemapa 2024 - ʻO Justgood Health, he mea hoʻohaunaele i nā mea ʻono hana, i kēia lā i wehe i kāna Creatine gummys, kahi haʻalele radical mai nā pauka a me nā capsules. Hoʻolālā ʻia no nā hoa B2B, ʻo kēia mau gummies i kākoʻo ʻia e ka ʻepekema e hopu i ka 58% o ka poʻe hele haʻuki i haʻalele i ka creatine ma muli o nā pilikia ʻono a me ka maʻalahi (Global Sports Nutrition Report, 2024). Me ka 2.5g o ka micronized creatine monohydrate no kēlā me kēia lawelawe ʻana a me ke kō ʻole, hoʻopili ka huahana i ke ʻano he $5B "fitness snacking" - kahi 74% o nā Millennials e hoʻomua i ka lawe ʻana ma mua o ka moʻomeheu.
The Great Creatine Drop-Off: No ke aha 63% o nā mea hoʻohana e haʻalele
ʻOiai nā pōmaikaʻi i hōʻoia ʻia e ka creatine no ka ulu ʻana o ka ʻiʻo a me ka hana cognitive, e hoʻomau mau ka hoʻokō.
Hōʻike ka noiʻi mea kūʻai aku o Justgood Health:
ʻAʻole makemake ʻo 47% i nā mea ʻala.
32% poina e lawe i nā lāʻau lapaʻau ma hope o ka hoʻomaʻamaʻa.
29% pale i ka hui ʻana o ka lehulehu i nā pauka.
Hoʻoponopono ka format gummy i kēia mau wahi ʻeha ma o:
Stealth Dosing: I uhi ʻia me ka mango tropical a i ʻole nā mea ʻala ʻala ʻawaʻawa
Mākaukau ʻeke Gym: ʻO nā ʻeke hiki ke hoʻopaʻa ʻia i ka wela ke ola i nā sauna a me nā kumu kaʻa.
"He mea hana kēia no ka hanauna TikTok," wahi a ka mea hoʻoikaika kino ʻo Jake Torres, he mea hōʻike mua. "Ua like ia me Skittles, akā hoʻoikaika lākou iā ʻoe e hāpai."
ʻEhā Makeke i hoʻomaka ʻia no ka haunaele
ʻO nā mea pāʻani o ke kula: 81% makemake i nā mea hoʻohui naʻauao, dorm-friendly (NCAA Survey).
ʻO ka hoʻoikaika kino wahine: 68% makemake i nā gummies ma mua o nā pauka "nui" (Women's Health, 2024).
Nā Koa Keʻena: 55% o nā limahana hana ʻai ʻai i ka wā e hoʻoikaika ai i ke awakea.
Hoʻonui honua: Nā koho i hōʻoia ʻia e Halal no nā mākeke Middle East.
The Science of Sour: Pehea e hoʻonui ai ka ʻono i ka hoʻokō
Hoʻohana ka ʻenehana patent a Justgood Health i nā aila citrus e hoʻopau i ka ʻawaʻawa o ka creatine me ka ʻole o nā mea ʻono.
Ua ʻike ʻia kahi haʻawina UCLA 2024:
ʻO 89% o nā mea hoʻohana i makemake i nā gummies ma mua o nā pauka.
2.1x kiʻekiʻe o ka pili ʻana ma mua o 12 pule.
B2B Goldmine: Hoʻopilikino ʻia me ka Virality
Loaʻa i nā hoa hana:
TikTok-Ready Kits: Nā hoʻokūkū i hoʻolālā mua ʻia e like me #GummyGains.
Shape Studio: Hoʻouka i nā hōʻailona no ka hana ʻana i nā ʻōpala gummy branded.
Nā Puʻupuʻu Limited: Pumpkin spice creatine no ka hāʻule, peppermint no nā lā hoʻomaha.
Ua ʻike kekahi pailaka me GymShark i kā lākou ʻano gummies ʻono i ka dragonfruit ma TikTok, e hoʻokele ana i ka pūnaewele 500K i 72 mau hola.
Ka manawa hoʻouna: Apr-28-2025